Navy suit!

The Politics of Fashion: The suit

Thursday 29 January, 2015

With the general election less than a 100 days away, what sartorial looks are we expecting from Messer’s Cameron, Clegg and Miliband.  Not known for their daringness or individuality they are experts of conservative style.   Looking to our world leaders it can be noted that the more powerful you become often the more ordinary you pretend to be!  Professional and serious, sharp and tailored are key looks for a budding politician and aspiring Prime Minister.  Shying away from the slim fit and opting for a more relaxed style, the traditional look works well with the electorate who expect quality yet value for money.  The political uniform of suit (usually navy), tie and white shirt demonstrates a seriousness and professionalism yet still remaining approachable.  The poor old three piece is never on show, as although a classic is not as popular in everyday society - considered (by some) more ostentatious and out of touch with ordinary people.

Where are the suits from? Of course the suits are not from the High Street, they use bespoke and made to measure tailors that portray the values associated with being a British gent.  Would you really trust a man in an ill-fitting suit?  What does it tell you if they can’t get their clothes right?  What hope would you have for the country?!  Style and sophistication are key to developing confidence and are always evident in the tailored wardrobes of leaders.  From Prince William to Barack Obama their suits are versatile yet classically tailored.   Cameron is rarely seen with a pocket square or flash lining (can’t be seen to be a dandy!) but his suits always create a professional, clean cut, tailored silhouette that the electorate can believe in.

William Young 1876